The Art of Assortment Planning and Optimization: A Conversation with Experts

In the age of digitalization, defining the success of a modern business is closely linked to the ability to effectively use analytics tools. Num8erz’s assortment management and optimization tools open up new opportunities for category management, allowing you to manage processes based on accurate figures and reliable facts about customers, their behavior, and needs. What opportunities are available, what are the requirements for retailers, and what are the benefits for the retailer? We offer a look at the opportunities and benefits of implementing Num8erz.Range to optimize a retailer’s assortment.

Linella, a major food retailer in Moldova, has more than 180 outlets across the country and continues to actively develop its retail network by adding new stores and formats.

The increasing number of points of sale leads to a natural diversity of assortment sets, variations in store areas and formats, while creating difficulties in assortment management. The retailer has set itself ambitious goals: to make assortment planning processes simple and efficient, to create an assortment matrix that is in demand based on the specifics of customers in each store, and to implement a tool that will enable the network to scale up by 2-3 times.

To achieve this goal, project teams decided to digitize and process data, as well as to significantly re-engineer their current processes in accordance with global best practices. Linella’s case study on the implementation of Num8erz.Range demonstrated that modern tools help automate the assortment management process in a matter of months.